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2019 RATINGS GROWTH ACROSS MULTIPLE PLATFORMS

By March 23, 2020 CCMA News

THE CCMA CELEBRATES THE 2019 CCMA AWARDS PRESENTED BY TD

WITH RATINGS GROWTH ACROSS MULTIPLE PLATFORMS

 

First-ever live radio broadcast wins the night on Country 105

 in Calgary ranking #1 with adults 18+ and 25-54

TV broadcast grows 53% amongst females 25-54 compared to 2018

Potential social reach during Country Music Week 2019 hits a record-breaking 84.3M

September 20, 2019 (Toronto, ON) — Finally unpacked from its week-long stay in Calgary, AB, the Canadian Country Music Association® (CCMA) is celebrating the incredible outcomes surrounding the 2019 CCMA Awards presented by TD. Working alongside new partners this year — Corus Entertainment’s Global TV and TD Bank — the 2019 CCMA Awards charted significant year over year audience growth in coveted key demos with a confirmed audience increase of 19% for Ind. 2+, 15% for adults 25-54, and an incredible 53% increase amongst females 25-54* for its broadcast on Global.

 2019 also saw the CCMA take new initiative to increase the platform for Canadian artists. As part of their multi-year partnership with Global TV, the CCMA saw this year’s Awards Show simulcast live via three Canadian country radio stations — Corus’ Country 105 (Calgary), CISN Country 103.9 (Edmonton), and Country 104 (London/Woodstock). Calgary’s Country 105 claimed top spot with its broadcast of the CCMA Awards, ranking #1 with adults 18+ and 25-54**.

 With the 2019 CCMA Awards presented by TD stage being brought to life by co-hosts Dallas Smith and Billy Ray Cyrus and performances by Tenille TownesLindsay Ell and The Reklaws, it was clear that the CCMA’s continued focus on digital reach was a top priority. In an effort to increase last year’s potential social reach exponentially, the CCMA worked alongside production partner Notable Life and the Country Music Week 2019 Host Committee to ensure top-level content creators had access to some of the show’s most memorable moments. These efforts, alongside three full days of Country Music Week events, resulted in a record 84.3M impressions across social.

In addition, in only its second year, CCMA Fan Village saw over 7,500 country music fans make their way through the Cowboys’ Tent from September 6th to 8th for a weekend of free performances, Yoga with Goats, Food Trucks, Karaoke and much more. Fans were able to catch Canadian favourites James Barker Band, Tim Hicks, MacKenzie Porter, Jess Moskaluke as well as international acts such as Morgan Wallen, among others, over the course of the weekend. 

Celebrating the best in country music, the CCMA Awards presented by TD will return to Hamilton in 2020.

If you missed this year’s show, the 2019 CCMA Awards presented by TD  broadcast is available to stream on GlobalTV.com and the Global TV App.

For a complete list of winners at the 2019 CCMA Awards, visit ccma.org.

Global is a Corus Entertainment Network and is available through all major TV distributors, including: Shaw, Shaw Direct, Rogers, Bell, Videotron, Telus, Cogeco, Eastlink, SaskTel and the new STACKTV, streaming exclusively on Amazon Prime Video Channels.

 

*Source: Numeris PPM Data, Sep 9/18 vs. Sep 8/19, confirmed data, AMA(000), Global Total, CBC Total, Total Canada

**Source: Numeris PPM Data Calgary, Sep 8/19

 

About the Canadian Country Music Association (CCMA)
Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards. Sponsors of Country Music Week and the 2019 CCMA Awards Show include FACTOR, Canada’s Private Radio Broadcasters and the Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund”, Radio Starmaker, the Government of Alberta, The City of Calgary and Tourism Calgary.

About TD Music
Since 2013, TD is proud to sponsor over 80 music festivals and 100 community music programs from coast to coast. From national stages that bring thousands of music fans together, to classrooms and resources that give the next generation a platform for education, expression, collaboration and inclusion, we strive to create opportunities for people to come together to experience the power of music.

With an interest in creating opportunities for people to come together and emerging artists to thrive, TD invests in music to help build more connected communities and open doors for an inclusive tomorrow.

About Corus Entertainment
Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompass 37 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital assets, animation software, technology and media services. Corus is also an established creator of globally distributed content through Nelvana animation studio, Corus Studios, and children’s book publishing house Kids Can Press. The company also owns innovative full-service social digital agency so.da, and lifestyle entertainment company Kin Canada. Corus’ roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, HISTORY®, Showcase, National Geographic, Disney Channel Canada, YTV and Nickelodeon Canada, Global News, Globalnews.ca, Q107, Country 105, and CFOX. Visit Corus at www.corusent.com.

 

 

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For the Canadian Country Music Association:

Tiffany Astle | tiffany@penelopepr.com | 416.554.7329

Richelle Umali | richelle@penelopepr.com | 647.383.8857

 

For TD Bank Group:

Heather Reinsborough | Heather.Reinsborough@td.com | 416.413.3433

 

For Global TV:

Michelle McTeague | michelle.mcteague@corusent.com | 416.966.7724