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By April 16, 2024Uncategorized




KELOWNA, BC – (April 16, 2024) The Canadian Country Music Association® (CCMA®) proudly announced today that Kelowna, British Columbia, will be the host city for Country Music Week 2025 and the 2025 CCMA Awards presented by TD. Known for its breathtaking landscapes and year-round activities, Kelowna promises an exceptional backdrop for celebrating Canada’s top country music talent in September 2025.

This marks the third time Country Music Week will be hosted in British Columbia and the first time in Kelowna, set against the stunning Okanagan Valley. The event is supported by Tourism Kelowna, City of Kelowna, Creative BC and the Province of British Columbia, and the 2025 Host Committee.

We are thrilled to bring the CCMA Awards presented by TD to Kelowna in September 2025,” said Amy Jeninga, President of the Canadian Country Music Association. “Kelowna’s blend of natural beauty, vibrant culture, and hospitality makes it the perfect setting for this prestigious event. The city’s unique charm, complemented by its urban energy, will showcase the best in Canadian country music.”

Mayor Tom Dyas shares, “The city of Kelowna is excited to welcome the 2025 CCMA Awards presented by TD and Canadian Country Music Week. Since 1977, Country Music Week has only twice been hosted in British Columbia and what better city to welcome it back than Kelowna. The city’s country music scene is a vibrant part of our community, and we look forward to showcasing our thriving cultural scene, and world-class hospitality while welcoming some of Canada’s most talented country artists.”

Kelowna’s successful bid to host the 2025 Canadian Country Music Awards presented by TD reflects the strength of our music sector in the province. It is a fantastic opportunity to showcase B.C.’s unique cultural scene, opening doors to new opportunities for our talent base,” said Lana Popham, Minister of Tourism, Arts, Culture and Sport. “We can’t wait to roll out the red carpet for country music enthusiasts and artists to discover the beauty and warm hospitality of Kelowna. Get ready for a nation-wide celebration of Canadian country music in our own backyard!”

Kelowna, known as the birthplace of B.C.’s wine industry, boasts over 40 wineries within a short drive, offering attendees a taste of the region’s renowned wines. The city’s fall season, with warm temperatures extending into September and October, creates an enchanting backdrop for the event. Kelowna’s downtown Cultural District, home to numerous galleries and theatres, adds to the city’s artistic appeal.

“We are very pleased to partner in Kelowna’s successful bid to host Country Music Week for the first time in our beautiful destination,” says Tourism Kelowna’s President & CEO Lisanne Ballantyne. “This is a high-profile, national event that will bring major economic impact to the Okanagan Valley, driving value to our local accommodations, businesses and community. We look forward to showcasing our creative and cultural energy in Kelowna and encourage guests to start planning now to join fellow fans and Canada’s biggest country music stars for an incredible week in September 2025.”

Canadian Country Music Week and the CCMA Awards presented by TD in Kelowna are the stuff dreams are made of for B.C.’s performers and industry professionals,” said Bob D’Eith, Parliamentary Secretary for Arts and Film. “Not only is this a celebration of our shared love for country music, but it’s also an opportunity for British Columbians to showcase their tremendous talent, foster connections that help develop their careers and treat us all to incredible entertainment. I’m confident this event will be a resounding success, bringing together artists, fans, and industry professionals to celebrate the best of Canadian country music and everything Kelowna has to offer.”

The 2025 CCMA Awards presented by TD promise an unforgettable evening of performances, awards, and celebration. Details about Country Music Week 2025 programming will be announced closer to the event date. Sign up HERE to be the first to know everything about Country Music Week 2025 and the 2025 CCMA Awards presented by TD.

About the Canadian Country Music Association® (CCMA®)

Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to promoting and recognizing Canadian country music. Through year-round initiatives, the CCMA celebrates the spirit, community, and creativity fostered by country music, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.

About TD Bank Group

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group (“TD” or the “Bank”). TD is the sixth largest bank in North America by assets and serves over 27.5 million customers in four key businesses operating in a number of locations in financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust and TD Auto Finance Canada; U.S. Retail, including TD Bank, America’s Most Convenient Bank®, TD Auto Finance U.S., TD Wealth (U.S.), and an investment in The Charles Schwab Corporation; Wealth Management and Insurance, including TD Wealth (Canada), TD Direct Investing, and TD Insurance; and Wholesale Banking, including TD Securities and TD Cowen. TD also ranks among the world’s leading online financial services firms, with more than 17 million active online and mobile customers. TD had $1.91 trillion in assets on January 31, 2024. The Toronto-Dominion Bank trades under the symbol “TD” on the Toronto and New York Stock Exchanges.

About Tourism Kelowna

As a leading Destination Marketing & Management Organization, Tourism Kelowna supports Kelowna and the Central Okanagan, currently Canada’s fastest-growing Census Metropolitan Area, by developing the region as a sustainable, four-season destination that attracts over 2 million visitors from around the world, generates $2.4 billion in economic impact, and enriches the quality of life for residents.

Tourism Kelowna collaborates with tourism businesses in the region, including its close to 400 members, to create a tourism economy that is sustainable and welcoming for both visitors and residents. Our team also works in conjunction with tourism industry associations and partners, local business and economic development agencies, and area municipalities to strengthen the long-term sustainability of our destination.


About the City of Kelowna

Located on the traditional, ancestral, unceded territory of the syilx/Okanagan people, Kelowna is a vibrant mid-sized city in the southern interior of British Columbia, Canada. It is situated in the heart of the Okanagan Valley, surrounded by mountains, lakes, and vineyards. With a population of 150,000 people, it is the largest city in the Regional District of Central Okanagan.


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Media Contacts:

For the Canadian Country Music Association

Charlotte Thompson | [email protected]

For TD Bank Group

Dominique Bomberry | [email protected]

For Tourism Kelowna

Shereen Abbas | [email protected]


For the City of Kelowna

Chris Babcock | [email protected]

For CCMA Awards + Country Music Week Sponsorship Inquiries

[email protected]