CCMA News

JOB POSTING: EXECUTIVE ASSISTANT AND OFFICE COORDINATOR

Title: Executive Assistant and Office Coordinator

Department: Admin

Status: Full-Time, Hybrid

About the Canadian Country Music Association

Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards broadcast.

The CCMA office is located in downtown Toronto and prides itself on its inclusive, casual and friendly environment. We are pet friendly and have fabulous canine colleagues!

Role Description

We’re looking for an organized and proactive Executive Assistant & Office Coordinator to join our small but mighty team at the CCMA. This entry-level position is a key support role that helps keep our day-to-day operations running smoothly and provides essential administrative assistance to our President and Executive Team.

This is a great opportunity for someone looking to start their career in the music industry, events, or nonprofit sector. You’ll be exposed to a wide range of responsibilities and gain behind-the-scenes experience supporting a national organization—and a front-row seat to Country Music Week, our signature annual event.

Who You Are

You’re detail-oriented, a natural problem-solver, and someone who enjoys keeping things organized. You’re comfortable working in a fast-paced, team-focused environment and are happy to pitch in wherever needed. You’re also someone who communicates professionally and confidently, whether it’s answering a call, booking travel, or helping support a key meeting.

Responsibilities

Office Operations

• Respond to general inquiries via shared inbox and phone line in a timely, professional manner
• Manage incoming and outgoing mail and coordinate couriers (FedEx, Purolator, etc.)
• Maintain and order office supplies; track inventory and restock as needed
• Support filing, scanning, and general documentation across departments
• Assist with membership and registration payment processing, including for Country Music Week

Finance & Administration 

• Provide light bookkeeping support, including scanning/uploading documents for finance
• Assist with monthly tracking of deposits and reconciliations
• Help track grant documentation and internal workbacks
• Support bi-weekly expense processing and administrative needs related to financial records

Governance & Board Support 

• Assist with planning logistics for Board of Directors meetings (travel, venue, catering)
• Support agenda creation, note-taking, and follow-up communications
• Help coordinate materials and logistics for the AGM, including packages, online voting, and scheduling
• Support the onboarding process for new board members and track key governance dates
  

Occasional & Event-Based Support

• Travel and assist during Country Music Week and other national events
• Coordinate CCMA staff hotel blocks and help manage registration logistics
• Be available to assist with planning and last-minute event needs, including onsite coordination
• Occasionally work outside regular business hours or weekends during event periods

Executive Assistant Duties

• Support the President with scheduling meetings, calendar coordination, and meeting preparation
• Send agendas and coordinate meeting logistics (Zoom or in-person)
• Provide daily updates on upcoming priorities, deadlines, or new items
• Help coordinate travel arrangements and prepare travel itineraries
• Take notes during key meetings and follow up with summaries or next steps

Capability Requirements – education, skills & experience:

• Post-secondary education in business administration, events, nonprofit, music industry, or a related field or equivalent experience
• Strong organization and time-management skills, with the ability to juggle multiple tasks
• Excellent communication skills (written and verbal)
• Proficiency in Microsoft Office Suite (Word, Excel) and  Google Workspace
• Experience using databases, scheduling, or project management tools is a plus
• A flexible, team-first attitude with a sense of humour and the ability to stay calm under pressure

Diversity, equity and inclusion are critical components of business at the Canadian Country Music Association, and we are committed to making these values an integral part of our culture. The CCMA encourages applications from all qualified applicants, including women, men, non-binary identifying and persons with disabilities, Black, Indigenous, People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups.

How to Apply:
To apply, please send a cover letter and resume to: [email protected]. We want to thank all applicants for their interest. However, only those selected for interviews will be contacted. No phone calls or visits, please.

Canada, meet your 2025 SiriusXM Top of the Country finalists!

With voting now closed, the finalists gear up for a summer-long journey to claim the title of Top of the Country champion

TORONTO, April 14, 2025 – Today, SiriusXM Canada and the Canadian Country Music Association® (CCMA®) are thrilled to announce the three finalists for the 2025 SiriusXM Top of the Country competition. Following a nationwide vote—open to Canadian music fans and industry experts—three standout country artists are moving forward to the final stage.

The top three have earned exclusive mentorship opportunities and will perform at major live events across the country, culminating at Country Music Week 2025 in September. Here, our finalists will perform live on stage, and one will be crowned this year’s SiriusXM Top of the Country champion, awarded a grand prize of $25,000, with the two runners-up taking home $10,000 each.

The 2025 SiriusXM Top of the Country finalists are:

• Sully Burrows – Parry Sound, Ontario
• Noeline Hofmann – Bow Island, Alberta
• Jake Vaadeland – Cut Knife, Saskatchewan

“This year’s voting period was a fantastic show of support for Canadian country music, and the caliber of talent only amplified this sense of national pride, driving more fans to vote,” says Michelle Mearns, SVP of Programming & Operations, SiriusXM Canada. “This competition is a true testament to our shared commitment to homegrown music from coast to coast. We’re excited to see fans continue cheering on these artists as they race toward the finale!”

The finalists will continue their journey with a trip to the capital of country music—Nashville—for CMA Fest this June, where they’ll connect with top industry experts and prepare for their upcoming live performances. In August, they’ll take the stage at Montréal’s LASSO country music festival—a key moment on the road to crowning the 2025 SiriusXM Top of the Country champion in Kelowna, BC during Country Music Week 2025 this September.

Broadcast live on SiriusXM’s Top of the Country Radio (Ch. 171), the finale will feature unforgettable performances from all three finalists — but only one will take home the crown!

“We’re incredibly excited to see this year’s competition unfold,” says Amy Jeninga, President, CCMA. “The country music scene in Canada and around the world continues to expand every year, and it’s an incredible honour to elevate and celebrate the passionate artists and fans across the country who make SiriusXM’s Top of the Country possible.”

SiriusXM’s Top of the Country in partnership with the CCMA is part of SiriusXM’s ongoing tradition of promoting and elevating the best emerging Canadian music. SiriusXM continues to offer a leading platform for Canadian artists through its significant financial contributions and North American-wide reach.

About SiriusXM Canada
Sirius XM Canada Inc., operating as SiriusXM Canada, is the country’s leading audio entertainment company. SiriusXM creates and offers ad-free music; premier sports talk and live events; comedy; news; podcasts; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company, as well as on smartphones and all connected devices on the SiriusXM app. For more information, visit siriusxm.ca.

Join SiriusXM Canada on Facebook at facebook.com/siriusxmcanada, on X at @siriusxmcanada, on Instagram at @siriusxmcanada and on YouTube at youtube.com/siriusxmcanada.

SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides ad-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

SiriusXM Canada has been designated one of Canada’s Best Managed Companies 15 years in a row and is currently a Platinum Club Member.

About The Canadian Country Music Association^® (CCMA^®)
Established in 1976, the CCMA^® is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.

SOURCE Sirius XM Canada Inc.

For further information: SiriusXM Canada contact: Kathleen Bennett, Zeno Group, [email protected], 647-218-8931; CCMA contact: Shelby Burnell, Red Umbrella PR, [email protected], 416-317-8023

L’ASSOCIATION CANADIENNE DE LA MUSIQUE COUNTRY® (CCMA®) ANNONCE UNE NOUVELLE CATÉGORIE POUR 2025 :  ARTISTE FRANCOPHONE DE L’ANNÉE

TORONTO, ON (20 mars, 2025) – L’Association canadienne de la musique country® (CCMA®) est fière d’annoncer l’ajout d’une toute nouvelle catégorie de prix aux CCMA Awards 2025 : Artiste francophone de l’année. Ce prix souligne non seulement l’influence et la contribution croissantes des artistes francophones au sein de l’industrie canadienne de la musique country, mais reconnaît également le rôle du Québec comme marché prospère et essentiel pour la musique country. L’introduction de ce prix réaffirme l’engagement de la CCMA envers l’inclusion, la représentation et la célébration des diverses voix qui façonnent la musique country au Canada.

Le prix de l’Artiste francophone de l’année sera décerné à un artiste francophone (solo, duo ou groupe) ayant réalisé des performances exceptionnelles au cours de la période d’admissibilité actuelle. Les votants évalueront sa réussite dans plusieurs domaines, notamment la diffusion radio, les ventes et écoutes de musique en ligne, les spectacles, l’engagement des fans et les performances vocales.

Ce nouveau prix reconnaît l’immense talent et l’influence grandissante des artistes francophones dans la musique country canadienne. En soulignant leurs réalisations, la CCMA vise à favoriser une meilleure représentation et de nouvelles opportunités pour les voix francophones dans l’industrie.

« L’ajout de la catégorie Artiste francophone de l’année constitue une étape importante dans la célébration de la diversité de la musique country canadienne », a déclaré Amy Jeninga, présidente de l’Association canadienne de la musique country. « Nous sommes ravis d’offrir une plateforme dédiée qui reconnaît et soutient les artistes country francophones, en veillant à ce que leurs contributions reçoivent l’attention qu’elles méritent. »

La période d’admissibilité s’étend du 1er mars 2024 au 30 avril 2025. Au moins 70 % du répertoire commercialisé par l’artiste durant la période d’admissibilité doit être en français. L’artiste doit être citoyen canadien ou résident permanent. Pour les groupes et les duos, au moins 50 % des membres doivent satisfaire à cette exigence.

Tous les candidats finaux doivent être membres en règle de la CCMA avant la fin du deuxième tour de scrutin (2 juillet 2025 à 17 h HE).

L’Artiste francophone de l’année sera déterminé à travers un processus en quatre étapes :

Première étape
Les 10 meilleurs prétendants seront identifiés à l’aide d’une formule basée sur les diffusions radio et les données de vente, compilées par Luminate Data.

20 % – Diffusion de nouveaux contenus (du 1er mars 2024 au 30 avril 2025)

20 % – Diffusion de contenus de la période d’admissibilité précédente (du 1er mars 2023 au 28 février 2024)

40 % – Ventes de nouveaux contenus (du 1er mars 2024 au 30 avril 2025)

20 % – Ventes de contenus de la période d’admissibilité précédente (du 1er mars 2023 au 28 février 2024)

Deuxième étape
Un jury de professionnels de l’industrie évaluera les 10 meilleurs candidats et sélectionnera les cinq finalistes, selon une évaluation pondérée :

40 % – Données sur les ventes et les diffusions radiophoniques

60 % – Activité de l’artiste pendant la période d’admissibilité, y compris sa présence médiatique, ses tournées, l’engagement des fans, son mérite artistique, ses performances vocales et ses contributions à l’industrie canadienne de la musique country.

Troisième étape
Les membres admissibles de la CCMA voteront pour leur premier choix parmi les cinq finalistes.

Quatrième étape
Le gagnant sera déterminé par une répartition combinée :

25 % – Données sur les ventes et les diffusions radiophoniques

50 % – Vote du jury

25 % – Vote des membres de la CCMA

Le lauréat du prix de l’Artiste francophone de l’année sera annoncé lors de la cérémonie des CCMA Awards 2025, et un prix lui sera remis par la CCMA. Dans le cas d’un groupe ou d’un duo, chaque membre principal recevra un prix.

Pour toutes les dernières nouvelles de la CCMA, visitez les pages Facebook, Twitter, Instagram, et YouTube ou visitez www.ccma.org.

À propos de la L’Association Canadienne de la musique country^® (CCMA^®)
Fondée en 1976, la CCMA est une organisation à but non lucratif, composée de membres, vouée à la promotion et à la reconnaissance de la musique country canadienne. S’appuyant sur l’objectif d’éduquer, de promouvoir et de célébrer les talents canadiens, la CCMA met progressivement en valeur l’esprit, la communauté et la créativité que la musique country suscite grâce à des initiatives tout au long de l’année, dont le point culminant est chaque automne la Semaine de la musique country et les Prix de l’Association canadienne de la musique country.

THE CANADIAN COUNTRY MUSIC ASSOCIATION® (CCMA®) ANNOUNCE NEW CATEGORY FOR 2025 AWARDS: FRANCOPHONE ARTIST OF THE YEAR

TORONTO, ON (March 20, 2025) – The Canadian Country Music Association® (CCMA®) is proud to announce the addition of a brand-new award category at the 2025 CCMA Awards presented by TD: Francophone Artist of the Year. This milestone not only recognizes the growing influence and contributions of Francophone artists within the Canadian country music industry but also underscores Quebec’s role as a thriving and essential market for country music. The introduction of this award reaffirms the CCMA’s commitment to inclusivity, representation and the celebration of the diverse voices shaping country music in Canada.

The Francophone Artist of the Year award will be presented to a Francophone act (solo, duo, or group), that has demonstrated exceptional achievements within the current eligibility period. Voters will evaluate success across multiple areas, including radio airplay, sales of pre-recorded music, live performance activity, fan engagement, and vocal performances.

This new award recognizes the immense talent and growing impact of Francophone artists in Canadian country music. By highlighting their achievements, the CCMA aims to foster even greater representation and opportunities for Francophone voices in the industry.

“The addition of the Francophone Artist of the Year category is a significant step forward in celebrating the diversity within Canadian country music,” said Amy Jeninga, President of the Canadian Country Music Association. “We are thrilled to provide a dedicated platform that recognizes and supports Francophone country artists, ensuring their contributions receive the attention they deserve.”

The eligibility period runs from March 1, 2024, through April 30, 2025. At least 70% of the act’s released repertoire within the eligibility period must be in French. The act must be a Canadian citizen or landed immigrant. For groups and duos, at least 50% of the members must meet this requirement.

All final nominees must be CCMA members in good standing by the end of the Second Ballot (July 2, 2025, at 5:00 p.m. ET).

The Francophone Artist of the Year will be determined through a four-step process:

Step One: The top 10 contenders will be identified using a formula based on radio spins and sales data, compiled by Luminate Data.

20% – Spins of new content (March 1, 2024 – April 30, 2025)

20% – Spins of content from the previous eligibility period (March 1, 2023 – February 28, 2024)

40% – Sales of new content (March 1, 2024 – April 30, 2025)

20% – Sales of content from the previous eligibility period (March 1, 2023 – February 28, 2024)

Step Two: A panel of industry professionals will evaluate the top 10 contenders and select the final five nominees, based on a weighted assessment:

40% – Sales and spins data

60% – Artist activity during the eligibility period, including media presence, touring, fan engagement, artistic merit, vocal performances, and contributions to the Canadian country music industry.

Step Three: Eligible CCMA Members will vote for their top choice among the final five nominees.

Step Four: The winner will be determined through a combined breakdown:

25% – Sales and spins data

50% – Jury vote

25% – CCMA Member vote

The winner of the Francophone Artist of the Year award will be announced during Country Music Week 2025 in Kelowna, BC (September 10-13), with one award presented to the act courtesy of the CCMA. In the case of a group or duo, each core member will receive an award.

For the latest CCMA news, follow along at Facebook, Twitter, Instagram, and YouTube or visit www.ccma.org.

About the Canadian Country Music Association^® (CCMA^®)

Established in 1976, the CCMA is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.

CCMA Announces the Rescission of Buffy Sainte-Marie’s Canadian Country Music Hall of Fame Induction

Toronto, ON (March 10, 2025) – The Canadian Country Music Association® (CCMA®) and its Board of Directors are devoted to upholding the integrity of the CCMA Awards and Canadian Country Music Hall of Fame (CCMHOF) by ensuring that all nominees and inductees meet the established eligibility criteria.

The CCMHOF recognizes Canadian artists and builders who have made long-term contributions to Canadian country music. Inductees are selected annually by their Canadian industry peers, and the Hall of Fame is overseen by the CCMA Board of Directors’ appointed Hall of Fame Management Committee.

The CCMHOF eligibility criteria requires inductees to be Canadian citizens or have landed immigrant status. Following a review process that included consultations with internal and external committees and partners and considering Buffy Sainte-Marie’s confirmation that she is not a Canadian citizen; the CCMA has revoked her 2009 induction as she no longer meets the eligibility requirement.

The CCMA remains committed to celebrating and supporting Canadian country artists while maintaining the integrity of its awards and recognition processes. We are dedicated to fostering an inclusive and diverse musical landscape, ensuring that Canadian country music continues to reflect the voices and stories of our nation.

SiriusXM Canada and the CCMA reveal the eight semi-finalists in the 2025 SiriusXM Top of the Country competition

Rising country music stars from across Canada compete for coveted title and $25,000 grand prize

TORONTO, February 20, 2025 /CNW/ – Today, SiriusXM Canada, in partnership with the Canadian Country Music Association^® (CCMA), announced the eight semi-finalists advancing in the 2025 Top of the Country competition. The top eight now head into the studio to record original tracks before the competition heats up. Canadian country fans will have a chance to vote for their favourite artists and help decide on the top three. Once selected, the finalists will perform on some of Canada’s biggest stages. While the contest offers career-defining opportunities for several talented artists, only one will earn the coveted title of SiriusXM’s Top of the Country champion, along with the $25,000 grand prize.

From coast to coast, the 2025 SiriusXM Top of the Country semi-finalists are:

• Sully Burrows – Parry Sound, Ontario
• Annika Catharina – Deroche, British Columbia
• Allison Daniels – Quebec City, Quebec
• Noeline Hofmann – Bow Island, Alberta
• Braden Lam – Halifax, Nova Scotia
• Brettyn Rose – Okotoks, Alberta
• Jake Vaadeland – Cut Knife, Saskatchewan
• Mitch Zorn – Kelowna, British Columbia

For more information on the eight semi-finalists, please visit topcountry.siriusxm.ca. High-resolution images of the artists can be found HERE.

“Announcing the eight Top of the Country semi-finalists is always an exciting moment, marking an important milestone in these rising stars’ journey toward making their dreams a reality,” said Michelle Mearns, SVP of Programming & Operations, SiriusXM Canada. “Now in its seventh year, we’ve seen firsthand how this competition propels Canadian talent and we can’t wait to see what this year’s artists bring to the studio and soon the stage.”

After Canadians vote for their favourites, the three finalists will embark on a summer of showcase opportunities including performing at Lasso Montréal (August 15-16, 2025) and attending the 2025 CMA Fest in Nashville. This year’s competition will reach its finale during Country Music Week 2025 in Kelowna in September, where the finalists will perform, and the winner will be announced live on-stage and broadcasted live on SiriusXM’s Top of the Country Radio (ch. 171).

“Year after year, we are amazed by the depth of talent that exists in every corner of this country. Initiatives like Top of the Country play a crucial role in discovering and nurturing emerging artists, giving them the platform they need to grow and succeed,” said Amy Jeninga, President, CCMA. “This group of semi-finalists represents the next wave of incredible Canadian country talent, and we can’t wait to see them shine as they take this next career-defining step.”

SiriusXM’s Top of the Country in partnership with the CCMA is part of SiriusXM’s ongoing tradition of promoting and elevating the best emerging Canadian music. SiriusXM continues to offer a leading platform for Canadian artists through its significant financial contributions and North American-wide reach.

About SiriusXM Canada
Sirius XM Canada Inc., operating as SiriusXM Canada, is the country’s leading audio entertainment company. SiriusXM creates and offers ad-free music; premier sports talk and live events; comedy; news; podcasts; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company, as well as on smartphones and all connected devices on the SiriusXM app. For more information, visit siriusxm.ca.

Join SiriusXM Canada on Facebook at facebook.com/siriusxmcanada, on X at @siriusxmcanada, on Instagram at @siriusxmcanada and on YouTube at youtube.com/siriusxmcanada.

SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides ad-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

SiriusXM Canada has been designated one of Canada’s Best Managed Companies 15 years in a row and is currently a Platinum Club Member.

About The Canadian Country Music Association^® (CCMA^®)
Established in 1976, the CCMA^® is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.

SOURCE Sirius XM Canada Inc.

For further information: SiriusXM Canada contact: Kathleen Bennett, Zeno Group, [email protected], 647-218-8931; CCMA contact: Shelby Burnell, Red Umbrella PR, [email protected], 416-317-8023

Calling all country artists: SiriusXM’s Top of the Country, in partnership with the CCMA, launches search for Canada’s next superstar!      

Seventh annual SiriusXM Top of the Country competition opens registration in search of 2025 champion

TORONTO, Jan. 22, 2025/CNW/ – Today, SiriusXM Canada is proud to announce its seventh annual SiriusXM Top of the Country competition, in partnership with the Canadian Country Music Association® (CCMA®). The nationwide search for Canada’s top country talent offers artists career-defining opportunities with the chance to perform at some of the biggest country music events in Canada. The top three finalists will also win cash prizes including a $25,000 grand prize and $10,000 each for both runners-up. Registration is now open to solo artists and groups until January 31 at topcountry.siriusxm.ca.

“The SiriusXM Top of the Country competition showcases Canadians’ love of country music and celebrates the incredible talent from across this country,” said Michelle Mearns, Senior Vice President of Programming & Operations, SiriusXM Canada. “Supporting emerging Canadian artists, offering a platform and giving them the spotlight to shine is one of SiriusXM’s top priorities and proudest efforts. Now in its seventh year, the competition’s ongoing success highlights its deep resonance with country fans and music lovers from coast to coast.”

The competition is no stranger to propelling Canadian country music talent to greater heights, such as Zach McPhee who walked home as the 2024 champion with $25,000.

“Winning the SiriusXM Top of the Country competition was a dream come true. It gave me the platform to share my music across the country and I will always be grateful to SiriusXM, the Canadian Country Music Association and Canadian country music fans for believing in me and supporting me,” shared McPhee after being crowned the winner last September.

Once registration closes, an expert panel will select eight worthy semi-finalists to record original tracks and in-studio videos. A nationwide vote will follow to determine the top three finalists who will embark on a summer of showcase opportunities including Lasso Montréal (August 15-16, 2025) and the 2025 CMA Fest in Nashville. This year’s competition will reach its finale during Country Music Week 2025 in Kelowna in September, where the finalists will perform, and the winner will be announced live on-stage.

“At the heart of the CCMA’s mission is the commitment to elevating the Canadian country music community and advancing the genre as a whole,” said Amy Jeninga, President, CCMA. “Competitions like SiriusXM’s Top of the Country play a crucial role in helping us achieve this goal. Our long-standing partnership with SiriusXM has been instrumental in showcasing remarkable emerging talent within Canadian country music, allowing us to discover fresh voices, share their stories, and support them as they take exciting steps forward in their careers. We can’t wait to see where their journeys lead.”

SiriusXM Top of the Country, in partnership with the CCMA is part of SiriusXM’s ongoing tradition of promoting and elevating the best emerging Canadian music talent. SiriusXM continues to offer a leading platform for Canadian artists through its significant financial contributions and North American-wide reach.

About SiriusXM Canada

Sirius XM Canada Inc., operating as SiriusXM Canada, is the country’s leading audio entertainment company. SiriusXM creates and offers ad-free music; premier sports talk and live events; comedy; news; podcasts; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company, as well as on smartphones and all connected devices on the SiriusXM app. For more information, visit siriusxm.ca.

Join SiriusXM Canada on Facebook at facebook.com/siriusxmcanada, on X at @siriusxmcanada, on Instagram at @siriusxmcanada and on YouTube at youtube.com/siriusxmcanada.

SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides ad-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

SiriusXM Canada has been designated one of Canada’s Best Managed Companies 15 years in a row and is currently a Platinum Club Member.

About The Canadian Country Music Association® (CCMA®)

Established in 1976, the CCMA® is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.

For further information:

SiriusXM Canada contact: Kathleen Bennett, Zeno Group, [email protected], 647-218-8931

CCMA contact: Shelby Burnell, Red Umbrella PR, [email protected], 416-317-8023

THE CANADIAN COUNTRY MUSIC ASSOCIATION® (CCMA®) ANNOUNCES NEWLY ELECTED, RE-ELECTED AND APPOINTED DIRECTORS TO THE 2024-2025 BOARD OF DIRECTORS

Toronto, ON (December 17, 2024) – The Canadian Country Music Association® (CCMA®) Board of Directors is comprised of leaders from the Canadian music, entertainment, arts, and business sectors who are dedicated to the organization’s mission to educate, elevate and celebrate the incredible talent and country music community found within Canada. Announced today, the 2024-2025 Board of Directors welcomes one re-elected and two newly elected members, along with two newly appointed directors, following the 2024 Annual General Meeting held during Country Music Week in Edmonton, ON.

Jackie Dean, Chair of the CCMA Board shares, “We are proud to welcome these accomplished individuals to the CCMA Board of Directors. Their talent, expertise, and passion will be invaluable as we work together to build new opportunities for artists and the broader country music community.”

Amy Jeninga, President of the CCMA adds, “We are excited to welcome these new members whose unique experience and insight will help us shape the future of Canadian country music. Together we’ll continue to elevate the genre, create meaningful opportunities, and celebrate the artists and fans who make this community so special.”

Re-elected for a second term for the 2024-2025 CCMA Board of Directors is:

Casadie Pederson

Casadie Pederson originally hails from Myrnam, Alberta. Pederson moved to Nashville in 2019 where she opened Muse Creative Management, providing artist management, A&R Services, as well as writer management and royalty rights admin services. Over the years she has served as a creative consultant for multiple prominent publishing companies in Nashville. She continues to provide A&R services for projects, finding artists great songs with her strong ties to the publishing community in Nashville and has placed over 60 songs with artists.

Over the years, Pederson has worked with prominent Canadian talent and currently manages Emerson Drive as they celebrate 25 years on the road with their final tour in 2024. She also manages reigning CCMA Record Producer of the Year, Danick Dupelle.

Pederson has spent the last five years strongly focused on royalty and rights management with the financial complications our industry has seen since COVID -19 and has uncovered nearly one million dollars of back royalties for several artists. She remains focused on advocating for Canadian artists and songwriters on both sides of the border.

Newly elected to the 2024-2025 CCMA Board of Directors are:

Joel Baskin

Since joining The Feldman Agency in 2011, Joel Baskin has developed a diverse, wide-ranging roster of artists. Baskin has constantly adapted his services to meet his clients ongoing needs, an approach predicated by his desire to create custom built solutions for his artists. This approach has been applied consistently over his eighteen plus years in the industry; first as founder and president of The Pilot Agency, and now serving as a Senior Booking Agent and Vice President at The Feldman Agency.

After relocating to Toronto in 2009, Baskin continued to take on new projects with TPA before selling the company to The Feldman Agency in 2011. In 2019, Joel joined the management team at The Feldman Agency as Vice-President.

With Feldman, Baskin works with Shania Twain, Josh Ross, Avril Lavigne, The Beaches, Three Days Grace, Tim Hicks, Owen Riegling, Robyn Ottolini, DAX, Lindsay Ell, Gerry Dee, and Letterkenny.

In 2016, Baskin obtained a Digital Marketing Management Certificate from the University of Toronto and in 2021 obtained a Certificate of Business Management from Ryerson University.

Some recent highlights include the record-setting Shania Twain arena tour in Canada as well as selling 45,000 tickets in Newfoundland, the strategy behind the sold-out Josh Ross “Trouble” tour, and many other milestone achievements for artists such as Owen Riegling and Lindsay Ell.

Anne Stirk

Anne Stirk has built a career spanning over 18 years in the music industry and currently holds the position of Director of Marketing & Brand Strategy at Republic Live. She plays a pivotal role at the helm of Canada’s leading country festival, Boots & Hearts. Her journey in the music business began at Universal Music Canada, where she was instrumental in the company’s shift towards digital streaming, collaborating with major platforms such as Spotify and Apple Music.

Anne’s career progressed at Spotify Canada, where she worked closely with iconic Canadian talents such as Celine Dion, Shania Twain, and Nickelback, as well as nurturing emerging artists like Jade Eagleson, James Barker Band, Valley, Johnny Orlando, and The Beaches. Her strategic approach at Spotify involved more than promoting individual artists; she engaged with key industry stakeholders in Canada to identify opportunities for international exports and supported global import strategies, expanding Spotify’s market share in Canada.

Now at Republic Live, Anne leverages her extensive marketing knowledge and a deep passion for music to lead and inspire her team. Her contributions are well-respected in the industry, reflecting her ability to blend strategic marketing with a genuine commitment to artist development.

Newly appointed to the 2024-2025 CCMA Board of Directors are:

Jeremy Johnson

Jeremy Johnson is an emerging voice in the global music industry and co-founder of Johnson Talent Management (JTM), an artist management company. In 2023/2024, JTM artists achieved 21 award nominations, including a CCMA Nomination for ‘Alternative Country Album of the Year’, along with ECMA, WCMA, SCMA, MCMA, and MusicNL award wins and nominations. This is along with media support from Breakfast Television, ET Canada, CTV’s etalk, Toronto Star, a #1 iTunes Canada Album (Homegrown Heart), a #3 iTunes Canada Album (Retro Man … More and More), and over 150 live performances across six countries. Jeremy has been nominated for ‘Manager of the Year’ by the Canadian Live Music Association, and as a member of the LGBTQ* community, he is proud to be visible and use his voice to ensure that Country and Americana music is a genre where everyone belongs.

Kerry Martin

Originally from Corner Brook, Newfoundland, Kerry has worked in the music industry for fifteen years as a music journalist, broadcaster, columnist, special projects producer, and is currently a senior music curator with Amazon Music. Before working at Amazon, Kerry worked at Google, YouTube, and CBC and has worked with global livestreams like Coachella, with festivals such as the Cavendish Beach Music Festival, and live broadcast events such as The Tragically Hip’s National Celebration concert with CBC. Kerry is actively involved with the Juno Awards, CCMA Awards, CMA Awards, Polaris Music Prize, and Americana Music Honors & Awards and has served as a board member for the Canadian Music Therapy Fund. Though the roles have changed over the years, the passion and goal has always remained the same: help Canadian artists build their careers and get their stories out to the world.

_____________________________________________________________________

These celebrated individuals join the current elected and appointed Board of Directors in ushering the CCMA into Country Music Week 2025 and the 2025 CCMA Awards in Kelowna, BC.

The 2024/2025 CCMA Board of Directors are:

Joel Baskin

Carmen Choney

Warren Copnick (Vice-Chair)

Jenn Dalen

Jackie Dean (Chair)

Angelika Heim

Sharon Hinds

Lindsay Hyslop

Morgan James

Jeremy Johnson

Kerry Martin

Madelaine Napoleone

Melissa Cameron-Passley

Casadie Pederson

Joelle Proulx

Julia Rambeau Smith

Anne Stirk

Charlotte Thompson

For the latest CCMA news, follow along on Facebook, Instagram, TikTok, X, and YouTube or visit www.ccma.org.

About the Canadian Country Music Association^® (CCMA^®)

Established in 1976, the CCMA^® is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards. 

2024 CCMA Awards Presented by TD Fuel a
$16 Million Economic Boost for Edmonton

Edmonton welcomed a surge of vibrancy and growth this year as the Canadian Country Music Association® (CCMA®) Country Music Week 2024 and the 2024 CCMA Awards presented by TD generated a remarkable economic impact of $16 million in total for the city. The broadcast awards at Rogers Place arena drew a sold-out crowd of 14,000 attendees — the biggest show to date in CCMA history — underscoring the tremendous value of hosting large-scale cultural events for local businesses and the downtown core.

Over several days, Edmonton became a hotspot for country music enthusiasts, drawing fans, artists, and industry professionals from across Canada and beyond. Hotels, restaurants, shops, and venues across the city enjoyed a significant boost in business, with downtown establishments reporting one of the busiest weeks of the year. This surge in visitors injected millions directly into local businesses, creating a palpable sense of energy throughout Edmonton’s central districts. The energy spread through iconic locations as over 46 events, including 30 Country Crawl shows were hosted at venues throughout Edmonton, showcasing more than 200 talented artists. Additionally, the Prairie West Pop-Up Market attracted over 300 attendees and featured 10 Indigenous vendors, further highlighting the diversity and talent of the region.

“Events like the CCMAs don’t just entertain – they elevate our economy, support local businesses, and amplify Edmonton’s cultural presence,” said Cindy Medynski, Director, Sport and Culture Events at Explore Edmonton. “The economic vibrancy brought to our downtown and local businesses by this event is a powerful testament to how Edmonton thrives when we welcome world class events to our region. This impact reverberates through every corner of our community, supporting jobs, driving growth, and creating memorable experiences that draw visitors back time and time again. Thank you to all our partners, and a special thanks to the City of Edmonton for their support in bringing the CCMAs to Edmonton and helping make it the biggest show ever.”

“Returning to Edmonton after ten years has been incredibly special,” shares Amy Jeninga, President, CCMA. “The way fans showed up this year, embracing every moment of Country Music Week, speaks volumes about the deep bond Alberta has with country music. The energy from the fans, the contributions from local artists, and the support from the entire arts community created an unforgettable experience that resonated culturally and economically. The boost to local businesses and the vibrancy felt throughout Edmonton is a testament to the power of country music to bring people together and make a lasting impact. We’re grateful for the warm welcome and excited for what the future holds as we continue to build these connections.”

About Explore Edmonton

Explore Edmonton is the city’s destination marketing and management organization, focused on promoting Edmonton as a premier location for tourism, events, and business. Committed to making the city vibrant and prosperous, Explore Edmonton works with partners to create unique experiences for visitors while driving economic impact and enhancing the quality of life for residents.

About the Canadian Country Music Association® (CCMA®)

Established in 1976, the CCMA is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards presented by TD. Sponsors of Country Music Week 2024 and the 2024 CCMA Awards presented by TD include FACTOR, Canada’s Private Radio Broadcasters, and the Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund”.

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For interview requests, please contact:

Amanda Krumins

Executive Director, Communications & Connections, Explore Edmonton

c: 780-566-1660

e: [email protected]

THE 2025 CCMA AWARDS TAKE OVER KELOWNA’S PROSPERA PLACE ON SATURDAY, SEPTEMBER 13

COUNTRY MUSIC WEEK 2025 KICKS OFF WEDNESDAY, SEPTEMBER 10, WITH FOUR UNFORGETTABLE DAYS OF MUSIC, CELEBRATION, AND COMMUNITY SPIRIT

PRE-SALE TICKETS FOR THE 2025 CCMA AWARDS ARE AVAILABLE TODAY BEGINNING AT 7:00 A.M. PT, WHILE GENERAL ON-SALE BEGINS FRIDAY NOVEMBER 22 AT 10:00 A.M. PT

CTV RETURNS AS THE EXCLUSIVE HOME OF THE 43RD ANNUAL CCMA AWARDS

TORONTO, ON (November 20, 2024) – The Canadian Country Music Association® (CCMA®) is thrilled to announce that the 2025 CCMA Awards will take place at Kelowna’s Prospera Place on Saturday, September 13. With events kicking off on September 10, this marks the third time Country Music Week will be hosted in British Columbia and the first time in Kelowna, all set against the backdrop of the stunning Okanagan Valley for what’s sure to be four unforgettable days celebrating Canada’s vibrant country music community. CTV remains the exclusive broadcaster of the 2025 CCMA Awards, airing live on Saturday, September 13 on CTV, CTV.ca, and the CTV app. Pre-sale tickets are on sale today beginning at 7:00 a.m. PT, with general on sale kicking off Friday, November 22 at 10:00 a.m. PT via Select Your Tickets.

Country Music Week 2025 and the 2025 CCMA Awards offer fans the once-in-a-lifetime opportunity to get up close to all their favourite artists, showcasing and celebrating some of country music’s biggest stars and homegrown talent. Country Music Week 2025 is proudly supported by Tourism Kelowna, City of Kelowna, Creative BC and the Province of British Columbia, and the 2025 Host Committee.

“We are thrilled to bring the 2025 CCMA Awards and Country Music Week to Kelowna this September,” shares Amy Jeninga, President, CCMA. “The response from fans has already been incredible, and we can’t wait to experience Kelowna’s breathtaking scenery and vibrant spirit together. This is the perfect setting to celebrate Canadian country music, and we’re excited to create unforgettable moments alongside artists, fans, and the community.”

“The Canadian Country Music Awards are coming to Kelowna and, with tickets and dates now live, we couldn’t be more thrilled to welcome this prestigious event to our city!” says Kelowna Mayor, Tom Dyas. “Hosting the nation’s largest country music event is a chance for us to show all of Canada everything Kelowna has to offer. Over the four unforgettable days, the city will write its own country music story, and we’re ready to showcase the very best of the Okanagan—from our vibrant arts scene to our world-class hospitality—there’s something here for everyone to enjoy. Thank you”

“We are all so excited for Kelowna to host our first Canadian Country Music Week, and you can feel the energy growing,” said Lisanne Ballantyne, President & CEO of Tourism Kelowna. “September is an amazing time to come and explore Kelowna and the Central Okanagan, and now that the dates are set and the tickets are available, we recommend you start planning and booking now. We’ve got information on our website to help you, and community specialists standing by to help you make your plans and build your itinerary.”

Sign up HERE to be the first to know everything about the 2025 CCMA Awards and Country Music Week, including opportunities to collaborate, partner, volunteer, and more.

For the latest CCMA news, follow along at Facebook, Twitter, Instagram, and YouTube or visit www.ccma.org.

KEY MESSAGING AND PROMOTIONAL ASSETS CAN BE FOUND HERE

About the Canadian Country Music Association^® (CCMA^®)

Established in 1976, the CCMA is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.

About CTV

CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital channels CTV Throwback and CTV Movies, streaming on demand from CTV.ca and the CTV app. CTV has been Canada’s most-watched conventional television network for the past 23 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV’s parent company is Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.

About Tourism Kelowna

As a leading Destination Marketing & Management Organization, Tourism Kelowna supports Kelowna and the Central Okanagan, currently Canada’s fastest-growing Census Metropolitan Area, by developing the region as a sustainable, four-season destination that attracts over 2 million visitors from around the world, generates $2.4 billion in economic impact, and enriches the quality of life for residents.

About the City of Kelowna

Located on the traditional, ancestral, unceded territory of the syilx/Okanagan people, Kelowna is a vibrant mid-sized city in the southern interior of British Columbia, Canada. It is situated in the heart of the Okanagan Valley, surrounded by mountains, lakes, and vineyards. With a population of 150,000 people, it is the largest city in the Regional District of Central Okanagan.

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Media Contacts:

For the Canadian Country Music Association

Charlotte Thompson | [email protected]

For CTV

Adam Morency | [email protected]

For the City of Kelowna

Chris Babcock | [email protected]

For CCMA Awards + Country Music Week Sponsorship Inquiries

[email protected]