Chloe Wolchock

CCMA Foundation and Dallas Smith Lifted Youth and Mental Health Foundation Announce Inaugural Charity Golf Tournament During Country Music Week

September 10, 2025 | Okanagan Golf Club, Kelowna, BC

Kelowna, BC – (June 10, 2025) – The Canadian Country Music Association Foundation (CCMA Foundation) and the Dallas Smith Lifted Youth and Mental Health Foundation are proud to announce the CCMA Foundation x LIFTED Charity Golf Tournament, taking place on Wednesday, September 10, 2025, at the Okanagan Golf Club in Kelowna, British Columbia.

Happening during Country Music Week, this inaugural event brings together members of Canada’s country music industry, corporate leaders, and philanthropic partners for a unique day of purpose, connection, and community. Set in one of British Columbia’s most beautiful golf regions, the tournament promises a one-of-a-kind experience that blends charitable impact with sport and entertainment.

With a mix of industry heavyweights, top Canadian country music talent, and game-changing business leaders, the CCMA Foundation x LIFTED Charity Golf Tournament is more than a game, it’s an opportunity to create lasting change. 

Participants will enjoy a full day of golf at a premier Canadian course, followed by an intimate acoustic performance by Dallas Smith and special guests.

Proceeds from the event will support the charitable work of both the CCMA Foundation, which is committed to changing lives through the transformative power of country music, and the Dallas Smith Lifted Youth and Mental Health Foundation, which funds critical youth mental health initiatives across British Columbia and beyond.

Event Details:

•   What: CCMA Foundation x LIFTED Charity Golf Tournament
•   When: Wednesday, September 10, 2025
•   Where: Okanagan Golf Club, Kelowna, BC
•   Who: Hosted by the CCMA Foundation in partnership with the Dallas Smith Lifted Youth and Mental Health Foundation

Participation & Sponsorship:

•   Team registration and sponsorship opportunities are limited.
•   Sponsorship packages include roles such as Brunch Partner, Music Partner, and Hole Sponsors with custom brand activations.
•   Attendees will include country artists, CCMA delegates, and national business leaders.

Register your interest HERE.

For sponsorship inquiries contact; Billie Jo Aasen | [email protected]

About the CCMA Foundation

The Canadian Country Music Association Foundation is dedicated to changing lives through the transformative power of country music. With the support of the Canadian country music community—including artists, partners, and fans—the Foundation works to Educate, Elevate, and Celebrate Canadian talent in meaningful ways.

About the Dallas Smith Lifted Youth and Mental Health Foundation

Founded by country music artist Dallas Smith, the Dallas Smith Lifted Youth and Mental Health Foundation funds youth mental health services and programs, with a focus on early intervention and improving access to support across British Columbia and beyond.

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THE CANADIAN COUNTRY MUSIC ASSOCIATION® PARTNERS WITH DENIM ON THE DIAMOND FOR A TWO-DAY OUTDOOR LIVE MUSIC EVENT DURING COUNTRY MUSIC WEEK 2025

SEPTEMBER 12–13 AT KELOWNA’S WATERFRONT PARK

Kelowna, BC (June 9, 2025) – The Canadian Country Music AssociationⓇ (CCMAⓇ) is thrilled to announce a dynamic new partnership with beloved Kelowna music festival, Denim on the Diamond, to present a special two-day, outdoor live music event during Country Music Week 2025. Set for Friday, September 12 and Saturday, September 13, this collaboration will take place at Kelowna’s picturesque Waterfront Park, with performances centered around the Island Stage.

This marks the first time Country Music Week will be hosted in Kelowna, with events kicking off on September 10, 2025, promising four unforgettable days of music, community, and celebration. Bringing a notable blend of homegrown talent and international stars to the heart of the Okanagan, the celebration will culminate in the 2025 CCMA Awards presented by TD, airing live from Prospera Place on Saturday, September 13.

Hosted by Thick as Thieves Entertainment, Denim on the Diamond brings its signature energy and community spirit to this special two-day event alongside the CCMA. Fans can look forward to a dynamic mix of talented country artists, all just steps away from the heart of downtown Kelowna.

Ticket information for the CCMA x Denim on the Diamond event will be available soon. Fans are encouraged to sign up for updates at www.denimonthediamond.com to receive the latest news and presale information.

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About The Canadian Country Music Association^® (CCMA^®)

Established in 1976, the CCMA^® is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.

About Denim on the Diamond

Founded in 2018, Denim on the Diamond is an outdoor festival held in Kelowna, BC. The event showcases a lineup of the best musical artists, offering attendees a unique blend of country & rock music and community spirit.

For media or general inquiries, please contact:

CCMA: [email protected]

Sponsorship inquires: [email protected]

Event inquiries: denim@denimonthediamond.com

Title: Content Coordinator

Department: Marketing

Status: Full-time, hybrid

About the Canadian Country Music Association 

Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards broadcast.

The CCMA office is located in downtown Toronto and prides itself on its inclusive, casual and friendly environment. We are pet friendly and have fabulous canine colleagues!

Role Description

The role of Content Coordinator will live and breathe social media, planning and executing our content strategy across a range of platforms. Identifying opportunities in the market and with our followers, you’ll present ideas to further our reach and engagement.

Who You Are

We’re looking for a digitally-savvy, trend-obsessed Content Coordinator to join our marketing team. This junior-level role is perfect for someone who lives and breathes social media, understands the power of great storytelling, and loves creating content that connects with fans. If you’re all over TikTok trends, have an eye for aesthetics, and want to work in the music industry this is your moment.

Responsibilities

Social Media & Digital Content

• Support the day-to-day execution of content across CCMA’s core social channels (Instagram, TikTok, X, Facebook, Threads, LinkedIn).
• Create and schedule posts, reels, and stories aligned with campaigns and key moments.
• Assist with community management—responding to DMs, comments, and fan engagement.
• Stay on top of pop culture and platform trends, pitching ideas that keep our content fresh and fun.
• Capture and edit quick-turn content (photo/video) at events and during key campaigns.

Creative Coordination

• Work with our designer and agency partners to organize and track creative requests.
• Help manage content calendars and timelines for upcoming social initiatives, contests, and campaigns.
• Coordinate the collection of partner/sponsor content, ensuring brand alignment and timely delivery.

Email & Newsletter Support

• Assist in curating and building monthly newsletters (The Source) and targeted e-blasts.
• Support the development of creative assets and copy in collaboration with internal departments.

Influencer & Brand Relations

• Research creators and influencers in the music and lifestyle space.
• Help coordinate influencer outreach and content deliverables.
• Support the creation of ask decks and summary reports.

General Coordination

• Track analytics and performance metrics across platforms.
• Maintain a calendar of key dates, events, and fan engagement opportunities.
• Support live event social coverage as needed, including evenings and weekends during major activations like Country Music Week.

Capability Requirements – education, skills & experience:

• 1–3 years of content marketing, social media, or digital coordination experience (internships and freelance count!).
• Strong understanding of social platforms, especially Instagram, TikTok, and emerging tools.
• Confident writer with a flair for voice, tone, and engaging copy.
• Basic skills in Canva, CapCut, or similar design/editing tools.
• Passionate about pop culture, music, and digital communities.
• Highly organized, proactive, and able to juggle multiple priorities.
• Comfortable attending live events and representing the brand in public settings.
• Diploma or degree in marketing, communications, media, journalism, or a related field OR equivalent experience creating content for digital platforms.
• Previous internship or 1–2 years of experience in a content creation, social media, or digital marketing role is an asset.

Bonus Points:

• Experience with Shopify, Meta Ads Manager, Meltwater, or Mailchimp.
• Interest in Canadian music and/or country music is a plus.

How to Apply

To apply, please send a cover letter and resume to: [email protected]

We want to thank all applicants for their interest. However, only those selected for interviews will be contacted. No phone calls or visits, please.

Equity, Diversity, and Inclusion

Diversity, equity and inclusion are critical components of business at the Canadian Country Music Association, and we are committed to making these values an integral part of our culture. The CCMA encourages applications from all qualified applicants, including women, men, non-binary identifying and persons with disabilities, Black, Indigenous, People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups.

THE CANADIAN COUNTRY MUSIC ASSOCIATION® TO INDUCT LISA
BROKOP AND JOE WOOD INTO THE 2025 CANADIAN COUNTRY
MUSIC HALL OF FAME™

BROKOP AND WOOD TO BE HONOURED IN SPECIAL INDUCTION CEREMONY
DURING COUNTRY MUSIC WEEK 2025, SEPTEMBER 10-13 IN KELOWNA, BC

TORONTO, ON (June 2, 2025) – The Canadian Country Music Association® (CCMA®) is proud to announce Lisa Brokop (Artist) and Joe Wood (Stan Klees Builder) as the 2025 inductees into the Canadian Country Music Hall of Fame™. Both will be formally inducted during an exclusive ceremony taking place as part of Country Music Week 2025, scheduled for September 10–13 in Kelowna, British Columbia.

“Country Music Week is a celebration of the talent, passion, and perseverance that define our industry, and this year we are proud to honour Lisa and Joe for their remarkable contributions,” said Amy Jeninga, President of the Canadian Country Music Association. “Lisa’s unforgettable voice and artistry has helped shape the sound of Canadian country music for generations, while Joe’s unwavering advocacy for independent artists and his visionary leadership through RDR Music Group have laid the groundwork for so many careers. Their induction is both a celebration of all they have accomplished and a tribute to the legacy they continue to build.”

Celebrating 35 years in country music, Lisa Brokop continues to capture hearts with her powerful voice and deep emotional connection to every lyric she sings. Her latest album, Who’s Gonna Fill Their Heels? is a powerful blend of homage and originality – showcasing both beloved classics and stirring new songs, including the title track and the standout single “Come Back Bobbie Gentry.”

Over the past decade, Brokop has kept the spotlight on country music’s female trailblazers through her touring shows The Legendary Ladies of Country Music and The Patsy Cline Project. A three-time CCMA (Independent) Female Artist of the Year winner, her body of work includes Gold-certified albums, U.S. charting singles, and hits recorded by Reba McEntire, Pam Tillis, and Terri Clark.

Her musical journey began in Vancouver, BC, performing with her family before going solo as a teenager. She rose quickly through the ranks, landing a starring role in Harmony Cats, signing with Capitol and Sony/Columbia Records, and earning an ACM nomination. Through all the changes, Brokop’s passion, voice, and songwriting have remained her trademarks.

“What an honour to be chosen to be included in the Canadian Country Music Hall of Fame,” says Brokop. “I feel so grateful and blessed for the career I’ve been given, and I’m truly humbled to be added to the list of all of our Hall of Fame greats!”

With a legacy spanning nearly five decades, Joe Wood has been a tireless champion for Canadian country music – particularly its independent artists. A former touring musician, Wood transitioned in the early 1980s, under the mentorship of Rich Dodson, to become a record industry entrepreneur and visionary behind RDR Music Group, a company he co-founded with Trudy Wood. Over the last 35+ years, RDR has become synonymous with independent country music in Canada, adapting to every shift in format and technology.

From pressing vinyl and cassettes and CD’s to pioneering digital delivery via Yangaroo/DMDS, Wood has been at the forefront of innovation. He was among the first to create a compilation CD (Country Pak) of indie artists for radio and launched one of the earliest toll-free services to help artists market their work. Today, RDR has helped deliver more than 10,000 songs to Canadian radio – supporting artists such as Gord Bamford, Tenille Townes, The Reklaws, Michelle Wright, Ian Tyson, Brett Kissel, and even Garth Brooks.

Wood’s deep relationship with the CCMA began in 1991. He served on the Board of Directors from 1992 – 1996 and was instrumental in establishing the CCMA Independent Awards in 1997. For over 20 years, he has conducted Round Table Workshops during Country Music Week and has served as a juror, volunteer, sponsor, and passionate advocate for the Canadian country community

“I am honoured to be inducted into the Canadian Country Music Hall of Fame,” shares Wood. “Stan Klees, for whom this award is named, was a close friend and mentor. I know he would be proud, and that means the world to me.” 

Now 71, Wood remains active in the industry. “I’ve been lucky to work with two generations of artists – and if I stick around long enough, maybe even their grandkids!” he laughs.

The Canadian Country Music Hall of Fame™ was established in 1984 to honour Canadian Artists and Builders who have made long-term contributions to the growth and development of Canadian country music. Its permanent physical home is located at Studio Bell, home of the National Music Centre, in Calgary and consists of over 3,000 artifacts, including instruments and memorabilia. Inductees into the Canadian Country Music Hall of Fame™ (Hall of Fame™) are selected annually by their Canadian peers in the industry. The Hall of Fame™ is managed by the CCMA Board of Directors’ appointed Hall of Fame Management Committee (Management Committee). The Stan Klees Builder Award was established in recognition of RPM Magazine co-founder, Mr. Stan Klees, and his pioneering efforts in creating the CCMA Awards Program.

As the custodian of the Canadian Country Music Hall of Fame™, the National Music Centre will celebrate the legacies of the 2025 inductees and past honourees with a new exhibition opening on September 10, 2025. More details will be announced closer to its opening.

Click HERE for Canadian Country Music Hall of Fame™ Social Assets.

Stay up to date with the latest CCMA news on Facebook, Twitter, Instagram, YouTube, or visit www.ccma.org.

About the Canadian Country Music Hall of Fame™ 
Since 1984, the Canadian Country Music Association® has been honouring Canadian artists and industry builders who have made long-term contributions to the growth and development of Canadian country music. In 1999, the CCMA formally merged its recognition program with a program of similar scope founded by Mr. Gary Buck, to create what today is known as the Canadian Country Music Hall of Fame™.  The CCMA has partnerships with the Canadian Country Music Heritage Society (www.ccmhalloffame.com), based in Merritt, British Columbia, and the National Music Centre (www.nmc.ca), based in Calgary, Alberta to collaboratively promote and bring recognition to the Canadian Country Music Hall of Fame™ program.

About the National Music Centre
The National Music Centre (NMC) has a mission to amplify the love, sharing, and understanding of music. It is preserving and celebrating Canada’s music story inside its home at Studio Bell in the heart of the East Village in Mohkinstsis (Calgary) on Treaty 7 territory. NMC is the home to four Canadian music halls of fame, including the Canadian Music Hall of Fame, the Canadian Country Music Hall of Fame, the Canadian Songwriters Hall of Fame, and Quebec’s ADISQ Hall of Fame. Featuring musical instruments, artifacts, recording equipment, and memorabilia, the NMC Collection spans over 450 years of music history and innovation. A registered charity with programs that include exhibitions, artist development, performance, and education, NMC is inspiring a new generation of music lovers. For more information about NMC’s onsite activities, please visit studiobell.ca. To check out the NMC experience online, including video-on-demand performances, made-in-Canada stories, and highly entertaining educational content, visit amplify.nmc.ca.

About the Canadian Country Music Association® (CCMA®)
Established in 1976, the CCMA is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.

Media Contact:
For the Canadian Country Music Association (CCMA)
Charlotte Thompson | [email protected]

Title: Finance & Operations Manager

Status: Full-Time, Hybrid

About the Canadian Country Music Association 

Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards broadcast.

The CCMA office is located in downtown Toronto and prides itself on its inclusive, casual and friendly environment.

Role Description

We are looking for a highly organized and detail-oriented Finance Manager to join our team and lead key financial operations, grant management, and budgeting functions. Reporting to the President, this role is essential in maintaining financial accuracy, managing forecasting and audits, and ensuring smooth day-to-day operations across our grants and major events.

You’ll also help manage registration and artist payments, oversee reconciliation processes, and liaise with external stakeholders such as bookkeepers, auditors, and funders. If you love building smart systems, are spreadsheet-savvy, and enjoy seeing your work contribute to live music experiences, this could be the perfect role for you.

Key Responsibilities:

Financial Management & Reporting

• Oversee organizational budgeting process, working closely with the President and project leads to build, update, and track annual and event-specific budgets
• Prepare monthly and quarterly financial reports, including variance analysis, to inform leadership and board-level discussions
• Manage day-to-day financial administration, including cash flow tracking, invoice approvals, reconciliation support, and reporting accuracy
• Maintain internal budget and forecast models (e.g., 3+9 board forecast, grant-based forecasting)
• Ensure timely and accurate financial documentation is prepared for board meetings, AGMs, and year-end summaries

Bookkeeping & Audit Coordination

• Act as primary liaison with external bookkeeper for monthly reconciliations and expense reviews
• Prepare for and manage annual audit, ensuring accurate documentation and seamless communication with the auditor
• Coordinate any auditor inquiries and follow-up recommendations to ensure compliance and process improvement

Grant Management

• Track grant funding across multiple streams (federal, provincial, and private)
• Budget for upcoming grants based on previous allocations and organizational needs
• Prepare final grant wrap reports and coordinate deliverables with relevant departments
• Maintain a grants calendar with key deadlines and documentation checkpoints

Registration & Revenue Support

• Lead registration planning for Country Music Week and other CCMA programs, including revenue tracking, reporting, and post-event reconciliation
• Oversee setup and management of online registration systems (delegate, fan, or industry-facing)
• Partner with marketing, membership, and events teams to ensure consistent user experience and registration alignment

Artist & Event Financials & Payments

• Manage artist payment scheduling and ensure proper financial tracking for artist agreements, travel costs, and honoraria
• Set up and manage P&Ls for major events (e.g., CCMA Awards, Hall of Fame, fan events), ensuring clarity and alignment with overall budget
• Create and manage financial calculators/tools for event planning and internal review (e.g., bid city financial models)

Insurance, Risk & Compliance

• Oversee annual insurance renewal process in collaboration with broker
• Maintain and submit documentation for CRA filings and registered charity status (in collaboration with legal advisors)
• Ensure compliance with nonprofit financial regulations and maintain all necessary filing records and templates

Financial Tools & Systems

• Keep all financial templates organized and up to date in Google Drive (event P&Ls, pro-formas, tracking dashboards, etc.)
• Evaluate and improve internal systems, trackers, and reporting flows to increase efficiency
• Support internal monthly “finance check-ins” with staff and project leads to promote budget visibility and accuracy

Capability Requirements – education, skills & experience:

• Completed college or university education in accounting or finance, with an accounting concentration
• 3–5+ years in financial coordination or management (nonprofit, events, or arts sector preferred)
• Strong financial analysis skills and experience managing budgets and reconciliations
• Experience working with grants or public funding (provincial/federal ideal)
• High proficiency in Excel/Google Sheets; experience with financial platforms is an asset
• Strong organizational and problem-solving skills
• Excellent communication, time management, and attention to detail
• A collaborative attitude and ability to work independently in a fast-paced environment
• Bonus: experience with artist payments, event registration platforms, or nonprofit audit prep. As well as experience working within project management tools.

Diversity, equity and inclusion are critical components of business at the Canadian Country Music Association, and we are committed to making these values an integral part of our culture. The CCMA encourages applications from all qualified applicants, including women, men, non-binary identifying and persons with disabilities, Black, Indigenous, People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups.

How to Apply:

To apply, please send a cover letter and resume to: [email protected]

We want to thank all applicants for their interest. However, only those selected for interviews will be contacted. No phone calls or visits, please.

JOB POSTING: EXECUTIVE ASSISTANT AND OFFICE COORDINATOR

Title: Executive Assistant and Office Coordinator

Department: Admin

Status: Full-Time, Hybrid

About the Canadian Country Music Association

Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards broadcast.

The CCMA office is located in downtown Toronto and prides itself on its inclusive, casual and friendly environment. We are pet friendly and have fabulous canine colleagues!

Role Description

We’re looking for an organized and proactive Executive Assistant & Office Coordinator to join our small but mighty team at the CCMA. This entry-level position is a key support role that helps keep our day-to-day operations running smoothly and provides essential administrative assistance to our President and Executive Team.

This is a great opportunity for someone looking to start their career in the music industry, events, or nonprofit sector. You’ll be exposed to a wide range of responsibilities and gain behind-the-scenes experience supporting a national organization—and a front-row seat to Country Music Week, our signature annual event.

Who You Are

You’re detail-oriented, a natural problem-solver, and someone who enjoys keeping things organized. You’re comfortable working in a fast-paced, team-focused environment and are happy to pitch in wherever needed. You’re also someone who communicates professionally and confidently, whether it’s answering a call, booking travel, or helping support a key meeting.

Responsibilities

Office Operations

• Respond to general inquiries via shared inbox and phone line in a timely, professional manner
• Manage incoming and outgoing mail and coordinate couriers (FedEx, Purolator, etc.)
• Maintain and order office supplies; track inventory and restock as needed
• Support filing, scanning, and general documentation across departments
• Assist with membership and registration payment processing, including for Country Music Week

Finance & Administration 

• Provide light bookkeeping support, including scanning/uploading documents for finance
• Assist with monthly tracking of deposits and reconciliations
• Help track grant documentation and internal workbacks
• Support bi-weekly expense processing and administrative needs related to financial records

Governance & Board Support 

• Assist with planning logistics for Board of Directors meetings (travel, venue, catering)
• Support agenda creation, note-taking, and follow-up communications
• Help coordinate materials and logistics for the AGM, including packages, online voting, and scheduling
• Support the onboarding process for new board members and track key governance dates
  

Occasional & Event-Based Support

• Travel and assist during Country Music Week and other national events
• Coordinate CCMA staff hotel blocks and help manage registration logistics
• Be available to assist with planning and last-minute event needs, including onsite coordination
• Occasionally work outside regular business hours or weekends during event periods

Executive Assistant Duties

• Support the President with scheduling meetings, calendar coordination, and meeting preparation
• Send agendas and coordinate meeting logistics (Zoom or in-person)
• Provide daily updates on upcoming priorities, deadlines, or new items
• Help coordinate travel arrangements and prepare travel itineraries
• Take notes during key meetings and follow up with summaries or next steps

Capability Requirements – education, skills & experience:

• Post-secondary education in business administration, events, nonprofit, music industry, or a related field or equivalent experience
• Strong organization and time-management skills, with the ability to juggle multiple tasks
• Excellent communication skills (written and verbal)
• Proficiency in Microsoft Office Suite (Word, Excel) and  Google Workspace
• Experience using databases, scheduling, or project management tools is a plus
• A flexible, team-first attitude with a sense of humour and the ability to stay calm under pressure

Diversity, equity and inclusion are critical components of business at the Canadian Country Music Association, and we are committed to making these values an integral part of our culture. The CCMA encourages applications from all qualified applicants, including women, men, non-binary identifying and persons with disabilities, Black, Indigenous, People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups.

How to Apply:
To apply, please send a cover letter and resume to: [email protected]. We want to thank all applicants for their interest. However, only those selected for interviews will be contacted. No phone calls or visits, please.

Canada, meet your 2025 SiriusXM Top of the Country finalists!

With voting now closed, the finalists gear up for a summer-long journey to claim the title of Top of the Country champion

TORONTO, April 14, 2025 – Today, SiriusXM Canada and the Canadian Country Music Association® (CCMA®) are thrilled to announce the three finalists for the 2025 SiriusXM Top of the Country competition. Following a nationwide vote—open to Canadian music fans and industry experts—three standout country artists are moving forward to the final stage.

The top three have earned exclusive mentorship opportunities and will perform at major live events across the country, culminating at Country Music Week 2025 in September. Here, our finalists will perform live on stage, and one will be crowned this year’s SiriusXM Top of the Country champion, awarded a grand prize of $25,000, with the two runners-up taking home $10,000 each.

The 2025 SiriusXM Top of the Country finalists are:

• Sully Burrows – Parry Sound, Ontario
• Noeline Hofmann – Bow Island, Alberta
• Jake Vaadeland – Cut Knife, Saskatchewan

“This year’s voting period was a fantastic show of support for Canadian country music, and the caliber of talent only amplified this sense of national pride, driving more fans to vote,” says Michelle Mearns, SVP of Programming & Operations, SiriusXM Canada. “This competition is a true testament to our shared commitment to homegrown music from coast to coast. We’re excited to see fans continue cheering on these artists as they race toward the finale!”

The finalists will continue their journey with a trip to the capital of country music—Nashville—for CMA Fest this June, where they’ll connect with top industry experts and prepare for their upcoming live performances. In August, they’ll take the stage at Montréal’s LASSO country music festival—a key moment on the road to crowning the 2025 SiriusXM Top of the Country champion in Kelowna, BC during Country Music Week 2025 this September.

Broadcast live on SiriusXM’s Top of the Country Radio (Ch. 171), the finale will feature unforgettable performances from all three finalists — but only one will take home the crown!

“We’re incredibly excited to see this year’s competition unfold,” says Amy Jeninga, President, CCMA. “The country music scene in Canada and around the world continues to expand every year, and it’s an incredible honour to elevate and celebrate the passionate artists and fans across the country who make SiriusXM’s Top of the Country possible.”

SiriusXM’s Top of the Country in partnership with the CCMA is part of SiriusXM’s ongoing tradition of promoting and elevating the best emerging Canadian music. SiriusXM continues to offer a leading platform for Canadian artists through its significant financial contributions and North American-wide reach.

About SiriusXM Canada
Sirius XM Canada Inc., operating as SiriusXM Canada, is the country’s leading audio entertainment company. SiriusXM creates and offers ad-free music; premier sports talk and live events; comedy; news; podcasts; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company, as well as on smartphones and all connected devices on the SiriusXM app. For more information, visit siriusxm.ca.

Join SiriusXM Canada on Facebook at facebook.com/siriusxmcanada, on X at @siriusxmcanada, on Instagram at @siriusxmcanada and on YouTube at youtube.com/siriusxmcanada.

SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides ad-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

SiriusXM Canada has been designated one of Canada’s Best Managed Companies 15 years in a row and is currently a Platinum Club Member.

About The Canadian Country Music Association^® (CCMA^®)
Established in 1976, the CCMA^® is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.

SOURCE Sirius XM Canada Inc.

For further information: SiriusXM Canada contact: Kathleen Bennett, Zeno Group, [email protected], 647-218-8931; CCMA contact: Shelby Burnell, Red Umbrella PR, [email protected], 416-317-8023

L’ASSOCIATION CANADIENNE DE LA MUSIQUE COUNTRY® (CCMA®) ANNONCE UNE NOUVELLE CATÉGORIE POUR 2025 :  ARTISTE FRANCOPHONE DE L’ANNÉE

TORONTO, ON (20 mars, 2025) – L’Association canadienne de la musique country® (CCMA®) est fière d’annoncer l’ajout d’une toute nouvelle catégorie de prix aux CCMA Awards 2025 : Artiste francophone de l’année. Ce prix souligne non seulement l’influence et la contribution croissantes des artistes francophones au sein de l’industrie canadienne de la musique country, mais reconnaît également le rôle du Québec comme marché prospère et essentiel pour la musique country. L’introduction de ce prix réaffirme l’engagement de la CCMA envers l’inclusion, la représentation et la célébration des diverses voix qui façonnent la musique country au Canada.

Le prix de l’Artiste francophone de l’année sera décerné à un artiste francophone (solo, duo ou groupe) ayant réalisé des performances exceptionnelles au cours de la période d’admissibilité actuelle. Les votants évalueront sa réussite dans plusieurs domaines, notamment la diffusion radio, les ventes et écoutes de musique en ligne, les spectacles, l’engagement des fans et les performances vocales.

Ce nouveau prix reconnaît l’immense talent et l’influence grandissante des artistes francophones dans la musique country canadienne. En soulignant leurs réalisations, la CCMA vise à favoriser une meilleure représentation et de nouvelles opportunités pour les voix francophones dans l’industrie.

« L’ajout de la catégorie Artiste francophone de l’année constitue une étape importante dans la célébration de la diversité de la musique country canadienne », a déclaré Amy Jeninga, présidente de l’Association canadienne de la musique country. « Nous sommes ravis d’offrir une plateforme dédiée qui reconnaît et soutient les artistes country francophones, en veillant à ce que leurs contributions reçoivent l’attention qu’elles méritent. »

La période d’admissibilité s’étend du 1er mars 2024 au 30 avril 2025. Au moins 70 % du répertoire commercialisé par l’artiste durant la période d’admissibilité doit être en français. L’artiste doit être citoyen canadien ou résident permanent. Pour les groupes et les duos, au moins 50 % des membres doivent satisfaire à cette exigence.

Tous les candidats finaux doivent être membres en règle de la CCMA avant la fin du deuxième tour de scrutin (2 juillet 2025 à 17 h HE).

L’Artiste francophone de l’année sera déterminé à travers un processus en quatre étapes :

Première étape
Les 10 meilleurs prétendants seront identifiés à l’aide d’une formule basée sur les diffusions radio et les données de vente, compilées par Luminate Data.

20 % – Diffusion de nouveaux contenus (du 1er mars 2024 au 30 avril 2025)

20 % – Diffusion de contenus de la période d’admissibilité précédente (du 1er mars 2023 au 28 février 2024)

40 % – Ventes de nouveaux contenus (du 1er mars 2024 au 30 avril 2025)

20 % – Ventes de contenus de la période d’admissibilité précédente (du 1er mars 2023 au 28 février 2024)

Deuxième étape
Un jury de professionnels de l’industrie évaluera les 10 meilleurs candidats et sélectionnera les cinq finalistes, selon une évaluation pondérée :

40 % – Données sur les ventes et les diffusions radiophoniques

60 % – Activité de l’artiste pendant la période d’admissibilité, y compris sa présence médiatique, ses tournées, l’engagement des fans, son mérite artistique, ses performances vocales et ses contributions à l’industrie canadienne de la musique country.

Troisième étape
Les membres admissibles de la CCMA voteront pour leur premier choix parmi les cinq finalistes.

Quatrième étape
Le gagnant sera déterminé par une répartition combinée :

25 % – Données sur les ventes et les diffusions radiophoniques

50 % – Vote du jury

25 % – Vote des membres de la CCMA

Le lauréat du prix de l’Artiste francophone de l’année sera annoncé lors de la cérémonie des CCMA Awards 2025, et un prix lui sera remis par la CCMA. Dans le cas d’un groupe ou d’un duo, chaque membre principal recevra un prix.

Pour toutes les dernières nouvelles de la CCMA, visitez les pages Facebook, Twitter, Instagram, et YouTube ou visitez www.ccma.org.

À propos de la L’Association Canadienne de la musique country^® (CCMA^®)
Fondée en 1976, la CCMA est une organisation à but non lucratif, composée de membres, vouée à la promotion et à la reconnaissance de la musique country canadienne. S’appuyant sur l’objectif d’éduquer, de promouvoir et de célébrer les talents canadiens, la CCMA met progressivement en valeur l’esprit, la communauté et la créativité que la musique country suscite grâce à des initiatives tout au long de l’année, dont le point culminant est chaque automne la Semaine de la musique country et les Prix de l’Association canadienne de la musique country.

THE CANADIAN COUNTRY MUSIC ASSOCIATION® (CCMA®) ANNOUNCE NEW CATEGORY FOR 2025 AWARDS: FRANCOPHONE ARTIST OF THE YEAR

TORONTO, ON (March 20, 2025) – The Canadian Country Music Association® (CCMA®) is proud to announce the addition of a brand-new award category at the 2025 CCMA Awards presented by TD: Francophone Artist of the Year. This milestone not only recognizes the growing influence and contributions of Francophone artists within the Canadian country music industry but also underscores Quebec’s role as a thriving and essential market for country music. The introduction of this award reaffirms the CCMA’s commitment to inclusivity, representation and the celebration of the diverse voices shaping country music in Canada.

The Francophone Artist of the Year award will be presented to a Francophone act (solo, duo, or group), that has demonstrated exceptional achievements within the current eligibility period. Voters will evaluate success across multiple areas, including radio airplay, sales of pre-recorded music, live performance activity, fan engagement, and vocal performances.

This new award recognizes the immense talent and growing impact of Francophone artists in Canadian country music. By highlighting their achievements, the CCMA aims to foster even greater representation and opportunities for Francophone voices in the industry.

“The addition of the Francophone Artist of the Year category is a significant step forward in celebrating the diversity within Canadian country music,” said Amy Jeninga, President of the Canadian Country Music Association. “We are thrilled to provide a dedicated platform that recognizes and supports Francophone country artists, ensuring their contributions receive the attention they deserve.”

The eligibility period runs from March 1, 2024, through April 30, 2025. At least 70% of the act’s released repertoire within the eligibility period must be in French. The act must be a Canadian citizen or landed immigrant. For groups and duos, at least 50% of the members must meet this requirement.

All final nominees must be CCMA members in good standing by the end of the Second Ballot (July 2, 2025, at 5:00 p.m. ET).

The Francophone Artist of the Year will be determined through a four-step process:

Step One: The top 10 contenders will be identified using a formula based on radio spins and sales data, compiled by Luminate Data.

20% – Spins of new content (March 1, 2024 – April 30, 2025)

20% – Spins of content from the previous eligibility period (March 1, 2023 – February 28, 2024)

40% – Sales of new content (March 1, 2024 – April 30, 2025)

20% – Sales of content from the previous eligibility period (March 1, 2023 – February 28, 2024)

Step Two: A panel of industry professionals will evaluate the top 10 contenders and select the final five nominees, based on a weighted assessment:

40% – Sales and spins data

60% – Artist activity during the eligibility period, including media presence, touring, fan engagement, artistic merit, vocal performances, and contributions to the Canadian country music industry.

Step Three: Eligible CCMA Members will vote for their top choice among the final five nominees.

Step Four: The winner will be determined through a combined breakdown:

25% – Sales and spins data

50% – Jury vote

25% – CCMA Member vote

The winner of the Francophone Artist of the Year award will be announced during Country Music Week 2025 in Kelowna, BC (September 10-13), with one award presented to the act courtesy of the CCMA. In the case of a group or duo, each core member will receive an award.

For the latest CCMA news, follow along at Facebook, Twitter, Instagram, and YouTube or visit www.ccma.org.

About the Canadian Country Music Association^® (CCMA^®)

Established in 1976, the CCMA is a membership-based, not-for-profit organization dedicated to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate, and celebrate Canadian talent, the CCMA progressively heralds the spirit, community, and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards.