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June 29, 2021 (Toronto, ON)–With more than 15 years of extensive music industry experience, the Canadian Country Music Association  (CCMA) Board of Directors is proud to announce that Amy Jeninga will be joining the organization as President. Jeninga will lead the internal team and sit on the CCMA Executive Board.

“We are thrilled to have Amy joining us in the role of President,” said Jackie Dean, Chair of the CCMA Board of Directors. “Her leadership skills, deep industry experience and incredible dedication to innovation will be a great support to the CCMA’s members and mandate to elevate country music in Canada and abroad. We look forward to how her adaptability in the ever-changing global digital landscape will help build new strategies for the organization and continue moving it forward.”

Stepping into the role later this summer, Jeninga will oversee the organization’s day-to-day operations, leveraging her well-established industry relationships to push the CCMA and the country music format even further on the international stage. She will also work closely with the Board of Directors to drive expansion and visibility of Canada’s country music community, ensuring the ongoing growth and profitability of the organization.

“I have a long-standing love of country music and a deep appreciation for the community that brings it to life. I am excited to work with the CCMA Board of Directors, the staff and Association members on the continued growth and evolution of the CCMA,” said Jeninga. “This role allows me to connect my passion for technology and innovation to the country music community as we work to expand and create new opportunities for Canadian country talent locally and globally.”

Jeninga joins the CCMA from her role at Universal Music Canada as Vice President, Digital Strategy, where she began in 2010 as a Marketing Manager. Her experience working with a range of artists across the fast-paced digital landscape and extensive relationships with key industry stakeholders adds a unique perspective to the CCMA team. A recognized face throughout Country Music Week for over a decade at the label level, Jeninga’s history of innovation-focused roles, combined with her passion for the genre, makes her the perfect candidate to lead the CCMA into this next chapter.

Jeninga will lead the charge into Country Music Week 2021 taking place in London, ON from November 26-29, 2021.